Digital Marketing  

Course Summary:   

The 2-day digital marketing course is designed to provide participants with a comprehensive understanding of digital marketing strategies, tactics, and tools. Participants will learn how to develop effective digital marketing plans, execute successful campaigns, measure their impact, and optimise their marketing efforts for maximum ROI. The course covers a wide range of topics, including social media marketing, search engine optimisation, email marketing, content marketing, and analytics.   

Course Objectives:   

Upon completion of the course, participants will be able to:   

• Develop effective digital marketing strategies and plans.  
• Understand the various channels and tactics used in digital marketing.  
• Execute successful digital marketing campaigns.  
• Measure and analyse the impact of their digital marketing efforts.  
• Optimise their digital marketing efforts for maximum ROI.  

Course Outline:   

• Overview of digital marketing landscape  
• Benefits of digital marketing; Key concepts and terminology  
• Developing effective digital marketing strategies  
• Setting goals and objectives; Identifying target audiences  
• Social media channels and platforms; Creating engaging social media content.  
• Social media advertising and analytics  
• Understanding how search engines work; Keyword research and optimisation  
• On-page and off-page optimisation; Creating effective email marketing campaigns.  
• Building email lists and managing subscribers; Email marketing metrics and analytics  
• Understanding the importance of content marketing  
• Developing a content marketing strategy; Creating and distributing high-quality content  
• Measuring and analysing digital marketing performance  
• A/B testing and conversion rate optimisation.;  
• Tools and technologies for analytics and optimisation