Course Summary
The Blue Ocean Strategy course is an immersive two-day program that explores the principles, tools, and frameworks of Blue Ocean Strategy. This comprehensive course equips participants with the skills to create uncontested market spaces and drive significant growth. Through a mix of theoretical insights and practical applications, participants will be ready to implement Blue Ocean Strategy within their organisations. By attending, participants will gain a new framework for strategy design and implementation, learn to motivate and engage colleagues in the Blue Ocean Strategy process and develop an actionable plan to achieve differentiation and low cost through Value Innovation. This course prepares leaders to guide their organisations towards unparalleled success.
Learning Objectives
1. Grasp the core concepts of Blue Ocean Strategy.
2. Evaluate existing market spaces and pinpoint opportunities for new market spaces.
3. Execute value innovation strategies for substantial value creation.
4. Develop strategic plans for implementing Blue Ocean Strategy.
5. Engage and motivate stakeholders in the Blue Ocean process.
6. Critically assess traditional strategies and understand the benefits of the Blue Ocean approach.
Course Outline
• Introduction and Foundations
• Understanding Blue Ocean Strategy.
• The Concept and Importance of Value Innovation.
• Workshop: Evaluating Your Current Market Space.
• Case Analysis: Reviewing Successful Blue Ocean Strategies.
• Strategic Formulation and Implementation
• Lecture: Core Foundations of Blue Ocean Strategy.
• Case Study: Analysis and Critique of Competitive Strategies.
• Workshop: Developing New Market Spaces.
• Applying Blue Ocean Tools to Real Business Challenges.
Participant Profile
• Senior Executives: Leaders looking to break away from intense competition and achieve strong, profitable growth.
• Executives involved in strategic planning and development of new products/services.
• Mid- to Upper-Level Managers who play a key role in ideation and execution of strategic initiatives.
