Course Summary:
The Competitive Strategy programme at Odera School of Business & Management (OSBM) is a dynamic two-day course designed to enhance participants’ strategic acumen. Combining rigorous theoretical frameworks with practical insights, this programme equips managers with the tools to transform strategic concepts into actionable plans. Learn how to analyse your market, identify key competitive advantages, and implement strategies that help your organization outperform rivals. Ideal for leaders looking to strengthen their market position.
Learning Objectives
- Assess industry profitability and profit pools effectively.
- Develop and leverage unique resources and capabilities for competitive advantage.
- Create significant customer value through strategic initiatives.
- Integrate sustainability considerations into strategic planning.
- Navigate and strategise in disrupted and competitive markets.
- Compete successfully in platform markets with winner-takes-all dynamics.
Course Outline
Foundations and Industry Analysis
- Introduction to key concepts in competitive strategy.
- Differentiation, cost leadership, and focus strategies.
- Analysing industry profitability using tools like Porter’s Five Forces.
- Hands-on analysis of various industries and supply chains.
- Identifying profit pools and key drivers of profitability.
- Analytical Strategies for Business Success
Resource Development and Customer Value
- Building Unique Resources and Capabilities
- Exploring resource-based view (RBV) of the firm.
- Identifying and developing core competencies.
- Techniques for identifying and delivering customer value.
- Developing value propositions that resonate with target markets.
- Applying Customer Value Strategies to Business
Sustainability and Disruption
- Integrating Sustainability in Competitive Strategy
- The importance of sustainability in modern business strategy.
- Strategies for embedding sustainability into business models.
- Analysing how companies navigate and thrive in disrupted markets.
Participant Profile
- Senior Executives: Leaders looking to break away from intense competition and achieve strong, profitable growth.
- Executives involved in strategic planning and development of new products/services.
- Mid- to Upper-Level Managers who play a key role in ideation and execution of strategic initiatives.
